Marketing specialist
Resume examples

• Supported marketing and creative teams in the development and execution of promotional programs, develop both email and direct mail campaigns
• Analyzed campaign performance to optimize campaign performance.
• Managed Lead Routing Process, providing regular reporting to the manager.
• Assessed lead and opportunity conversion rates, along with overall lead performance.
• Identified the information needs of the CLM team contributed towards the analysis and evaluation of campaign performance.

Played an integral role in the development and execution of marketing plans to reach targets from brand awareness to product promotion. Designed successful campaigns including and new logo, Web site, and marketing materials, internal and external messaging, internal communications, and coaching. Collaborated with sales team, directors, and marketing team to prepare RFI. And RFP’s.

• Established paid traffic SEM to increase search visibility through Google Ads and improved marketing leads by 75%.
• Spearheaded e-mail marketing campaigns, resulting in more than 80% of software services clients coming in through e-mail marketing channels.
• Assisted in executing internal and external events, including trade shows, conferences, and parties.
• Created content for corporate Web site, sales presentations, e-mail campaigns, and corporate sales collateral.

Developed and implemented marketing techniques to optimize ad campaigns to ensure the company’s clients maximized profits in their respective industries. Oversaw and coordinated the marketing team in the design, implementation, and execution of assigned field marketing campaigns.

• Promoted lead generation by working with sales team managers and marketing team managers to generate upsell opportunities.
• Worked with brand ambassadors to ensure campaigns ran efficiently and clients were kept at the forefront of their respective industries.
• Created upsell opportunities by collaborating with marketing account managers and research analysts.
• Kept up-to-date on competitive and industry trends and constantly reported research findings to the marketing sales team.
• Documented and tracked customer intelligence and leads and shared growth opportunities with the sales team.

Reported to the regional marketing manager to drive customer engagement, marketing campaigns, and brand loyalty. Improved our clients‘ online presence and performance while identifying consumer and market trends. Observed, maintained, and instituted research methods for accurate performance data.

• Utilized testable marketing plans and strategies to enhance and build trust in brand relationships with our clients.
• Monitored and evaluated online media presence and campaigns to ensure they were up-to-date and effectively promoted our clients’ brands.
• Collaborated with the local marketing team to identify opportunities and create programs that benefited the company’s bottom line.
• Focused on sales and promotions to ensure client projects reached target audiences and revenue goals were met.
• Liaised between the company and the client to meet marketing goals, establish an open line of communication, and increase brand exposure.

Generated demand, leads, and highly lucrative opportunities; produced $1M revenue through prospective leads. Engaged clients/prospects during property visits. Grew client network and managed client relationships for revenue growth and profitability.

• Created strategic business development and marketing plans to leverage brand proposition and market positioning.
• Analyzed the resort’s position in the market and developed improvement plans in the areas of Operations, Guest and Associate Satisfaction, Sales & Marketing, Revenue, and ROI.
• Cultivated positive relationships with potential clients with persuasive messaging delivered through phone correspondence, email interactions, and compelling sales/marketing presentations. Evangelized uncompromising exceptional guest experience.

Created detailed and visually appealing presentations for business decision-makers and clients. Conducted market research as directed to attain a better understanding of the needs of clients and target audiences. Designed graphics and copy for various marketing collateral.

• Built brand awareness and drove sales revenue through numerous local marketing and community outreach programs.
• Assisted in monitoring active marketing programs and developing activities to improve client campaigns.
• Collaborated with the marketing team to find creative ways to gain exposure for our client products and services.
• Submitted ideas for experimental marketing campaigns designed to enhance the client’s brand awareness.
• Managed community outreach campaign development and setup between the marketing team and channel leaders.

Managed campaign execution, project management, social media management, data analysis and reporting, content creation, email marketing, and administration. Engaged with and built positive relationships with management, marketing team, and clients.

• Analyzed social media metrics across different platforms and evaluated patterns of behavior to make behavioral adjustments.
• Managed all eCommerce sales for our clients across numerous platforms, including Amazon, Shopify, Target, and Walmart.
• Coordinated paid digital marketing activities through AMS, Facebook, Google, and various eCommerce platforms.
• Performed day-to-day account management as needed, and wrote, summarized, and distributed reports to stakeholders.
• Planned and designed email campaigns optimized to increase target audience engagement metrics.

Prepared and delivered several presentations under the guidance of marketing managers on project statuses to clients and key stakeholders. Researched and presented marketing strategies to management and clients, leading to increased brand awareness and market expansion.

• Developed marketing campaigns and strategies for clients in the retail industry to support their sales goals and initiatives.
• Identified the most effective marketing and media combinations to enhance advertising campaigns.
• Coordinated the day-to-day activities that led to the efficient workflow for completing projects and tasks in support of the company’s strategic objectives.
• Assumed a variety of tasks to allow for the successful completion of the marketing team’s project pursuits and communications.
• Scheduled events, answered emails, conducted data entry, and a variety of other administrative tasks as directed.

Customized marketing strategy while targeting potential clients in different market segments. Optimized brand visibility through Facebook, Instagram, and Google AdWords. Promoted business through digital marketing, direct mail, radio and television advertisements, social media, and pay-per-click (PPC) campaigns.

• Established and grew a robust portfolio of qualified sales contacts through lead generation/follow-up, participation in networking events, and client referrals.
• Maximized client retention rates and repeat business volumes by providing world-class service throughout the sales cycle, from customer engagement to final return.
• Built and managed complex client relationships to define their digital media strategy and ROI goals.
• Established trusting relationships with clients to meet all commitments with adequate preparation, delivery, and follow-through.
• Closed sales against competitors by actively listening to client needs, budgets, and key buying factors, delivering compelling marketing presentations, and overcoming objections.