Managed $70K marketing budget, including advertising, print collateral, trade shows and seminars, and services from an advertising company and a PR company.
- Led company’s inaugural e-mail marketing initiative, resulting in a considerable increase in customer traffic.
- Organized and executed company representation in trade shows, conferences, and seminars.
- Maintained content for the company Web site, print advertisements, and corporate sales collateral.
- Executed direct marketing operations, including monitoring of in-house telemarketers.