Marketing manager

Marketing manager
Resume examples

Resume Examples Objectives and summaries
Marketing manager
Marketing manager
Resume examples
Resume Examples Objectives and summaries

Marketing director

Experienced

Developed annual business plans to drive sales growth and profitability working closely with C-Suite. Oversaw budget of $3M while directing team of 6. Led marketing, branding, advertising, POS marketing & concessions, web, and public relations.

  • Generated brand awareness by creating coherent online, offline branding, and product campaigns.
  • Created brand manual as a framework for a consistent flow of internal and external brand and marketing communication.
  • Produced high-impact strategies to successfully reposition the label, maximize brand equity and engage the consumer base.
  • Developed and directed all integrated marketing and communications strategies, ensuring continuity of corporate brand consistency and distinction.
  • Directed Marketing initiatives with licensee partners and manage the store as well as retail partner promotions.
  • Launched new website and B2B platform for sales representatives, retail partners/concessions saving $300K annually.
  • Successfully rolled out a campaign featuring authentic and relatable people instead of fashion models.
  • Planned and executed POS promotions, sales staff competitions/incentive programs for retail partners/chains.
  • Established effective PR strategy resulting in 25% more press coverage and increased consumer interest and sales.

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