Marketing manager

Marketing manager
Resume examples

Resume Examples Objectives and summaries
Marketing manager
Marketing manager
Resume examples
Resume Examples Objectives and summaries

Marketing manager

Experienced

Executed channel growth and marketing strategy by identifying new partners, building a sales pipeline, influencing key decision-makers, and closing often high-profile deals. Transformed data and insights into profitable initiatives to increase ROI of marketing efforts by collaborating with multiple stakeholders and cross-functional teams including direct and channel marketing, solution architecture, product management, and account management, and agency partners throughout the sales cycle.

  • Spearheaded marketing initiatives to drive conversions, customer retention, and distribution at a local level to meet regions’ annual revenue and EBIT target.
  • Implemented innovative and robust plans while leading strategic market planning to achieve regional revenue and sales goals.
  • Managed full marketing mix including effective innovative campaigns, events, and web presence, trade participation, and customer communication to generate profitable revenue growth and sales.
  • Earned reputation as the “go-to” for information about Salesforce, SKUs, product pricing, internal resources, and products.
  • Positioned Value Added Resellers for sales success through facilitating quarterly webinars that enhanced product and program knowledge
  • Ranked as the most positive and easy to work with employee out of a 50-person team.

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Marketing manager

Experienced

Built a new wholesale account base, while maintaining and growing current relationships. Collaborated with cross-functional teams on the product, marketing, and production timelines. Managed customer service of all wholesale accounts. Analyzed business to make strategic recommendations for growth. Created social media/marketing campaigns and Streamlined process improvement initiatives to increase productivity and efficiency. Orchestrated quarterly national tradeshows.

  • Identified potential territories for growth opportunities while sustaining current customer relations
  • Successfully brought in $110K of new business through new customer partnerships and creative sales promotions
  • Led on design presentation, proposal, and execution to a national retailer for an exclusive collaboration concept.
  • Developed an annual business plan and sales goals for the Wholesale division.

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Marketing manager

Experienced

Oversaw all facets of the product launch process including the development and execution of go-to-market plans and marketing communications. Optimized productivity and efficiency by implementing process standardization procedures. Leveraged process management skills by fostering a culture of continuous improvements and quality. Provided monthly process updates to senior leadership.

  • Collaborated with cross-functional teams to oversee the product launch campaigns and delivery of corporate marketing and email marketing campaigns to drive client development and business growth.
  • Conducted customer feedback surveys and studied consumer behavior by analyzing data. Implemented change throughout the organization which resulted in a 10% increase in NPS.
  • Translated complex data into a user-friendly format such as graphs, charts, and other visual aids for management.

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