Executed channel growth and marketing strategy by identifying new partners, building a sales pipeline, influencing key decision-makers, and closing often high-profile deals. Transformed data and insights into profitable initiatives to increase ROI of marketing efforts by collaborating with multiple stakeholders and cross-functional teams including direct and channel marketing, solution architecture, product management, and account management, and agency partners throughout the sales cycle.
Built a new wholesale account base, while maintaining and growing current relationships. Collaborated with cross-functional teams on the product, marketing, and production timelines. Managed customer service of all wholesale accounts. Analyzed business to make strategic recommendations for growth. Created social media/marketing campaigns and Streamlined process improvement initiatives to increase productivity and efficiency. Orchestrated quarterly national tradeshows.
Oversaw all facets of the product launch process including the development and execution of go-to-market plans and marketing communications. Optimized productivity and efficiency by implementing process standardization procedures. Leveraged process management skills by fostering a culture of continuous improvements and quality. Provided monthly process updates to senior leadership.