Branded and launched an online business and developed a business plan. Implemented multi-channel sales strategy leveraged marketplaces including Zulily and Amazon. Built coherent brand and marketing strategy through value-driven marketing. Cultivated trusting relationships with prospective customers.
- Created and aligned content for social media, blog, mailing campaigns, and press releases for a brand presentation; executed digital marketing tools including SEM, lead generation/nurturing systems, and social media optimization.
- Facilitated email automation and email campaigns based on an Editorial Calendar.
- Identified target companies via internet research, industry associations, business intelligence tools, and publications.
- Successfully handled website creation and marketing programs by building up social media account across several industries which grew sales by 50%.
- Collaborated with Creative and Sales teams to manage pipeline, develop pricing, draft SOWs, and attend pitches.