Developed and implemented the SEO marketing strategy to support and expand marketing initiatives. Analyzed data from the monthly business plans and actual statistics to identify profitable revenue growth opportunities/insights.
- Utilized search engine optimization(SEO) strategy to write compelling copy to boost a website’s search engine ranking. Leveraged keyword density and prominence, tone, style, and readability to organically elevate a website’s placement in a search.
- Built brand and product awareness through Search Engine Optimization of the website to increase web search results, attracting new members
- Work with the Director of Digital Marketing and Senior Management stakeholders to establish effective SEO strategies.
- Drove growth through leveraging SEO strategy within an eCommerce environment.
- Partner with IT and our web development vendor to ensure SEO best practices.
- Managed the Learning Management System to guide members & prospective members in their buying journeys.
- Developed content that is on-brand, consistent in terms of style, quality, tone of voice, and optimized for search and user experience.
- Established workflows that support the website’s content strategy.
- Collaborated with website developers and account managers to meet Key Performing Indicators (KPIs).