Provided strategic oversight of the development, management, and execution of marketing programs consisting of traditional and digital marketing, B2B/B2C, social media, email marketing and, content strategy. Directed the development of data-driven strategies for driving brand exposure by utilizing consumer insights and market intelligence to create targeted, effective marketing campaigns. Drove revenue growth by restructuring and improving marketing strategies.
- Managed the project from conception to completion; Researched, developed, implemented, and generated 24 pieces of supporting collateral within 60 days. Created 26 pieces under the deadline; exceeded the target by 8%.
- Developed 2 new product concepts for future product launches
- Maximized revenue and brand awareness by crafting powerful advertising, PR, social media, and trade campaigns.
- Created the company’s brand slogan which received a 60 % approval rating; proved to be one of the best performing vision statements.
- Authored detailed brand creative briefs and developed a value proposition statement for the company and aligned with sales objective.
- Conducted Keynote Webinar, which led to a strategic partnership proposal with the Financial Planning Association (FPA). Presented keynote webinar to FPA members; generated 100 sales leads.
- Produced 10 custom pitch decks per month for 2 years. Collaborated with sales leadership to create video scripts.
- Served as a knowledgeable Advisor for portfolio management team; Identified gaps and risks in long-short products and suggested solutions.