Strategically adapt the company’s brand for the target market, encompassing lifestyle, brand vision, and value proposition. Think long-term and develop roadmaps for potential additional programs and products.
- Work closely with vendors providing advertising services to establish proper tone and visuals appropriate to the target demographic, increasing demographic usage by 50% and overall usage by 75%.
- Demonstrated brand awareness with a strong focus on results, assisting on product development and pricing strategy.
- Managed the budget for advertising and promotional phases, creating evergreen advertising materials with high-quality imaging and messaging.
- Researched competitors and provided detailed analysis on product improvement possibilities.
- Created brand style guides and messaging guidelines.