Branding

Branding
Resume examples

Resume Examples Objectives and summaries
Branding
Branding
Resume examples
Resume Examples Objectives and summaries

Brand manager

Experienced

Spearheaded marketing efforts of regional teams throughout North America and Europe. Maintained consistent brand identity while overseeing creative development.  

  • Utilized deep data analytics to exceed growth goals through brand communications, retail events, promotional campaigns, and affiliate programs.
  • Developed and executed qualitative and quantitative techniques on market insights and branding; maximized brand awareness by 28 %.
  • Developed multiple communication plans and advertising campaigns tailored to the unique business platform maximizing brand awareness and customer acquisition.
  • Developed and executed product roadmap, marketing campaigns, marketing collateral, and product branding materials at each buyer stage; managed the creation of websites, case studies, and presentations.
  • Improved social media presence by adding 800 new Twitter followers through content optimization.
  • Served as liaison for senior management and marketing, sales, and compliance departments.

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Brand manager

Experienced

Strategically adapt the company’s brand for the target market, encompassing lifestyle, brand vision, and value proposition. Think long-term and develop roadmaps for potential additional programs and products.

  • Work closely with vendors providing advertising services to establish proper tone and visuals appropriate to the target demographic, increasing demographic usage by 50% and overall usage by 75%.
  • Demonstrated brand awareness with a strong focus on results, assisting on product development and pricing strategy.
  • Managed the budget for advertising and promotional phases, creating evergreen advertising materials with high-quality imaging and messaging.
  • Researched competitors and provided detailed analysis on product improvement possibilities.
  • Created brand style guides and messaging guidelines.

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