Oversaw negotiation, placement, billing, invoicing, and reporting of all media for clients and the agency. Served as the go-to knowledge source for the Pod team.
- Launched, executed, and consistently improved advertisements and landing pages with A/B tests.
- Cultivated positive relationships with clients by providing reporting and strategy recommendations.
- Built and optimized Facebook and paid search (Google Ads, Bing Ads, Yahoo Gemini) accounts.
- Acted as the strategic leader and voice for all paid media-related acquisition initiatives for assigned clients.
- Leveraged accountability strategies to drive sales to hit numeric goals.