Leveraged digital marketing tools to transform clients’ businesses forward by integrating structured marketing campaigns including SEM, PR, lead generation/nurturing systems, and social media optimization (LinkedIn, Facebook, Twitter, blogs).
- Nurtured relationships with key trade publications, reporters, and editors; promoted interviews with influencers and affiliates to boost brand visibility. Improved annual press coverage by 30% (gift guides, product features), Fox News feature.
- Grew customer satisfaction by proactively seeking feedback and building relationships using a consultative approach.
- Collaborated with internal and external partners to evaluate, implement, and sustain a media plan.
- Collected and analyzed information on different media channels, such as newspapers, radio, magazines, television, films, the Internet, and outdoor posters and digital billboards
- Developed and led social media training program to enable clients to establish a social presence with customers.